Puffing

Definition: Puffing is general promotional opinion or exaggeration that a reasonable person would not understand as a specific factual guarantee.

Example

Calling a garden charming expresses an opinion; stating that the roof was replaced last year makes a factual claim.

Keep the distinction clear

Labeling a statement sales talk does not excuse a false factual representation or failure to disclose a known material defect.

Related terms

Material Fact · Compensation · Agency

Keep studying

Florida Property Disclosures: Deaths, Stigma, and Direct Buyer Questions

References: Cornell LII: puffing · Florida Statutes 475.278: brokerage relationships and duties

Pronunciation (US): PUF-ing (capitals show stress)

Pronunciation reference: Merriam-Webster