Trade Name

Definition: A business name used instead of the legal name of the individual or entity operating it, often called a fictitious name or DBA.

Example

A brokerage corporation operates under an appropriately registered trade name used in its advertising.

Keep the distinction clear

A trade name does not create a separate legal entity or replace brokerage registration. Advertisements must identify the brokerage by its licensed name.

Related terms

Registration · Real Estate Brokerage · Blind Advertisement

Keep studying

Florida Real Estate Advertising: Brokerage Names and Contact Information

References: Florida Administrative Code 61J2-10.025: advertising

Pronunciation (US): TRAYD NAYM (capitals show stress)

Pronunciation reference: Merriam-Webster