Definition: A real estate advertisement that fails to identify the licensed brokerage as required, leaving consumers unaware that they are dealing with a licensee.
Example
A property advertisement lists only an associate's cellphone number and omits the licensed brokerage name.
Keep the distinction clear
Adding a personal logo or the word REALTOR® does not replace the required brokerage identification. Florida also regulates placement near online contact information.
Related terms
Point of Contact Information · Trade Name · Real Estate Brokerage
Keep studying
Florida Real Estate Advertising: Brokerage Names and Contact Information
References: Florida Administrative Code 61J2-10.025: advertising
Pronunciation (US): BLYND ad-ver-TIZE-munt (capitals show stress)
Pronunciation reference: Merriam-Webster
Comments
0 comments
Article is closed for comments.