Definition: A written description of a business's goals, market, services, operating approach, financial projections, and steps for reaching its objectives.
Example
A new brokerage sets out its target market, staffing needs, expected revenue, and operating budget.
Keep the distinction clear
A plan guides decisions and tests assumptions; it does not guarantee demand or profit. Financial projections should be revised as actual results become available.
Related terms
Real Estate Brokerage · Policy Manual · Pro Forma Statement
Keep studying
References: SBA: write your business plan
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