Definition: A geographic area or defined market segment an agent consistently studies and serves through ongoing prospecting and relationship building.
Example
An agent tracks sales and provides useful market updates in a selected neighborhood over several years.
Keep the distinction clear
Marketing farming is not agricultural land use. It also does not authorize discriminatory targeting or unlawful agreements with competitors to divide territory.
Related terms
Market Allocation · Real Estate Brokerage · Policy Manual
Keep studying
A BAR SALE: Which Real Estate Activities Require a License?
References: FREC Course II syllabus: investment concepts · California DRE: real estate glossary
Pronunciation (US): FARM AIR-ee-uh (capitals show stress)
Pronunciation reference: Merriam-Webster
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